Good Idea Public Health

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jeremyben:

Shake it up is an Australian Parkinson’s disease charity who, like probably any other charity in the world, are in desperate need of money. To make people aware of this disease they literally shook up Sydney, by placing pieces of wood under tables to bring them out of balance. When people found the problem, they saw it was placed there by Shake it up. We’re not sure what the call to action was with this campaign, because it’s not explained in this campaign movie, but the possibilities are endless here.

Via : Creative Criminals

Company: Shake it up
Agency: Ogilvy, Sydney
Country: Australia Australia