Powerful Child Abuse Ads
This campaign won a Gold Lion yesterday at Cannes. Via Mexico.
It pleases me that the middle mother is aggressively screaming. The first implies physical abuse, the last implies sexual, but those aren’t the only two kinds of abuse children endure, and I’m glad attention is being called to that.
I also appreciate that the ads show that women can be abusers, too. These are INCREDIBLY impactful images.
Physical, verbal, and sexual abuse.
I like how these images so eloquently illustrate the cycle of violence and progression from victim to aggressor.