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Stroke Awareness

As former nurse at a Stroke Unit I experienced it first hand: people miss out on Stroke therapy opportunities because they don’t treat Stroke symptoms as an emergency and come too late to the hospital. 

The video created by the American Heart Association & American Stroke Association raises awareness of most common Stroke symptoms and highlights the necessity to act immediately and call 911. The high-quality production uses beautiful pictures and music to catch the attention of and stimulate emotions in the target audience. However, the transfer between  the entertaining part (wedding images) and informational part (display of Stroke symptoms,  call for action) of the video is a bit bumpy and I miss the consideration of possible barriers why people don’t treat Stroke symptoms as an emergency.